17 Top Logo Fonts to Use in 2022
Fonts as well as colors that are used to create the logo for the business play an important psychological and aesthetic function. The performance of the logo is contingent on the selection of corporate colors and fonts, whether they make an impression and attract people, or create positive impressions or and make it appear dull and difficult to understand. The font must be in sync to the color and reflect what is the core of the business.
Why should a company have A Logo?
A logo can be an essential element of your company’s success as are high-quality products as well as positive reference points. Additionally, a logo is the foundation of any future brand’s image, and its most important factor, therefore the making of the logo must be done cautiously. The creation of logos entails directly the style of the logo. That is, it’s the process of constructing the concept and the creative concept that the sign of the business communicates.
In creating the initial logo image, you can utilize compositional search, which is a method of artistic expression along with the latest computer technology. All of this can allow you to create an artistic design.
What are the best fonts for Logos?
First of all choosing the correct font that is the right size isn’t as easy as it might seem. If your logo’s text is included prepare to try various fonts to determine the most suitable one. It is recommended to experiment with Serif as well as sans-serif fonts and also cursive, italic and even bold ones. Do not forget to consider custom fonts too. Three important aspects to consider when selecting a font for your company’s logo that is:
- Try to stay clear of the most popular fonts (such such as Comic Sans) otherwise, your logo will appear amateur and viewers will not consider it serious;
- ensure that the font (especially in the case of cursive) remains legible even when you handwrite it;
- Limit your own usage to two or one limit yourself to a couple of fonts.
You might want to consider an original font. A unique font can make your brand stand out from competitors. Examples of this are the logos of giants like Yahoo!, Twitter, and Coca-Cola. Below, we bring for your consideration the most well-known logo fonts, along with a brief explanation of each.
Futura is a graphic sans serif typeface. It’s a very well-balanced font that employs simple geometric shapes and low-contrast strokes make clean, uniform letters that gives it a serious strong, solid, and striking appearance.
The Back in USSR as well as Soviet lettering comes of calligraphers who create pieces of Soviet films, books, and packaging. The direction of lettering has proven popular in the art of brands’ printing youth apparel, bars, and art spaces, and more.
Bodoni is serif typeface that’s origins are from the 18th century. It is now increasingly used for promotional purposes, instead of its original usage for printing books. It’s associated with fashion and elegance and is the most popular typeface for fashion-related logos.
Telegraf blends mid-century grotesque forms with sharp corners. When the weight is increased its edges are more rectangular and make it easier to read on the screen even in tiny sizes, but more effective in large sizes.
Helvetica Now has become one of the most well-known and widely-used sans-serif fonts. It has inspired numerous variations throughout the years and has been used in logos of many notable companies like BMW, Toyota, GM, Panasonic, and Evian.
Cirka is a sophisticated serif typeface. It looks great on the front of headlines and posters, or smaller for body text. It is ideal for creating high-end products, magazines, and logos.
Proxima Nova is a balance between fun and simplicity. The design is simple and geometric, with a touch of round and asymmetrical symbols which give it a contemporary and fashionable appearance.
Neue Montreal v2.0 is a flexible Grotesque font that has an impression of a display font. The inspiration for this typeface came from the city’s great design, Montreal.
Didot is distinguished by its high-contrast strokes, and therefore is not appropriate for body text. However, it can create a striking and sophisticated impression when used as logos or headings.
PP Eiko is a sophisticated mincho-style typeface which combines elements of traditional Japanese style with contemporary touches such as high contrast, sharp serifs and sharp curves provide Eiko its perfect peachy softness to headings, magazines, and editorial designs.
Garamond is another old-fashioned classic serif font that has endured the test of time since its introduction during the 16th century. This popular serif font is less contrast between strokes and is more easy to read.
Neutral Face font is a part of the Neutral Face font falls under the category of grotesque, used for headings. It can be used for commercial and non-commercial projects.
Myriad is a sans serif typeface designed by Adobe and was first employed in the logo. Other brands have also used Myriad as a source of inspiration for their logos, like Shopify, Visa, Walmart and LinkedIn.
Wagon is a beautiful design with elegant style as well as strength and contrast. Wagon also features an expanded Latin character set with 415 glyphs, which covers more than 87 languages.
Trajan is an aggressive serif typeface that was inspired by the Roman capital letters in squares that were used to write on the base of the Roman Triumphal Column, also known as Trajan’s Column.
The Universe font family offers various styles and weights, each having a beautiful uniformity. The character size of this font, along with its short descenders and descenders gives it a sleek appearance but without sacrificing its accessibility.
Billabong provides a sophisticated calligraphic style with an informal, hand-drawn look that makes it unique and individual. It’s a typeface that is strong that makes a brand more easily accessible.
The Bottom Line
There are a myriad of choices of scripts and fonts but not all can create a great logo. Typography is a crucial aspect of logo design that can either diminish or increase its impact. A logo font that is good should be able to read, flexible and well-balanced. Selecting a logo font is an important decision when the creation of your brand’s visual identity . It should reflect the style of your company.