Men’s grooming has come a long way, and 2025 is shaping up to be one of the most stylish years yet. Whether you’re into keeping it classic or trying something bold, staying on top of trends helps you look sharp and feel confident. Here’s a look at what’s in and what’s out in men’s grooming this year.
What’s In
Natural Texture and Flow
The overly polished look is taking a backseat. In 2025, men are embracing their hair’s natural texture. Whether wavy, curly, or straight, letting your hair flow naturally—paired with a well-executed cut—is the move.
Skin-Centric Grooming
Healthy, glowing skin is the foundation of modern grooming. Men are investing in skincare routines that include cleansers, serums, and moisturizers. Sunscreen? Non-negotiable.
Facial Hair with Intent
Beards are still in, but this year it’s all about well-groomed, intentional styles. Think: faded beard lines, sculpted stubble, and clean neckline details. It’s not just about growing it—it’s about shaping it to suit your face.
Bold Fragrances
Men are moving away from generic colognes and leaning into signature scents—earthy, spicy, or woody blends that stand out without overpowering.
Minimalist Manicures
Clean, trimmed nails are no longer just for special occasions. A regular manicure (clear polish or matte finishes included) is now seen as part of the full grooming package.
What’s Out
Overly Gelled Hair
The stiff, crunchy look is done. Lightweight products like styling creams or sea salt sprays are replacing heavy gels and waxes.
Neglected Eyebrows
Unkempt brows are out. You don’t need to shape them into perfect arches, but a little trimming and grooming go a long way.
One-Size-Fits-All Grooming
Personalization is key in 2025. Cookie-cutter routines are being replaced by products and practices tailored to individual skin types, hair textures, and styles.
The Bottom Line
Men’s grooming in 2025 is all about authenticity, wellness, and subtle sophistication. It’s not about doing more—it’s about doing what works best for you, and doing it well.
This article was written by a master barber at Goodfellas Barbershop in St.Petersburg FL. Goodfellas is the haircut st pete, specializing in modern barbering with traditional techniques. We offer all types of cuts and styles as well as straight razor shaves and beard trimming with precision detailing. Family-owned and operated since 2012.
